<p>FUJIFILM Corporation &nbsp;will launch “FUJIFILM X-T3” (X-T3) as the latest model in the X Series known for superior image quality with proprietary color reproduction technology. The camera will be launched on September 20, 2018.
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<p>Compact and lightweight X-T3 packs newly-developed back-illuminated 26.1MP X-Trans&trade; CMOS 4*5 sensor and the X-Processor 4 image processing engine, which boasts the processing speed approx. 3 times faster than that of current models*, to achieve the highest level of image quality and AF accuracy in the history of the X Series. The ability to track a moving subject has also been improved with blackout-free burst-mode capability**. Its extended video recording capability meets the needs of professional videographers, supporting 4K/60fps 10-bit video recording*4 for the first time in the world*** with rich and smooth tonality.
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<p>In 2012, Fujifilm launched the FUJIFILM X-Pro1, a mirrorless digital camera featuring an image sensor and an image processing engine developed in-house. Since then, the company has pursued greater image quality and mobility, introducing evolved models one after another to pioneer the high-end mirrorless digital camera market. The X-T3, to be launched this time, is a fourth-generation model in the X Series with newly-developed image sensor and image-processing engine.</p>
<ul><li>* Compared to the X-Processor Pro engine equipped in current models
  </li><li>&nbsp;&nbsp;** High-speed continuous shooting free from blackout, in which the viewfinder blacks out, causing the photographer to lose sight of a photo subject. This feature is only available when using the electronic shutter.
  </li><li>*** As of September 6, 2018. Among mirrorless digital cameras equipped with APS-C sensor or greater, according to FUJIFILM data.
  </li><li>*4 Capable of recording smooth 4K video at 60 frames per second, and also capable of recording video with rich colors in 10bit (unit of color depth)
  </li><li>*5 X-Trans&trade; is FUJIFILM Corporation's trademark or registered trademark.
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<p><strong>X-T3 main features</strong></p>
<p><strong>1. Compact and lightweight body equipped with the newly-developed X-Trans&trade; CMOS 4 sensor and high-speed X-Processor 4 image processing engine to deliver versatile color expressions and highest image quality in the history of the X Series</strong></p>
<p>(1)&nbsp;The X-T3's compact and lightweight body is equipped with the newly-developed back-illuminated X-Trans CMOS 4 sensor (APS-C size, no low-pass filter). This enables the resolution of 26.1MP, the top-class resolutions for digital cameras with APS-C sensor and delivers excellent noise-reduction performance. Furthermore, the sensitivity of ISO160, previously available only as extended ISO, is now part of the normal ISO range. It is very useful in daylight outdoor shooting or when trying to achieve bokeh with a fast large-aperture lens.</p>
<p>(2) The X-T3 uses the newly-developed X-Processor 4 image processing engine to add the new “monochrome adjustment” function to the Film Simulation modes, which are based on Fujifilm's proprietary technology to deliver diverse color expressions. “Warm black and cool black,” used to represent warm colors and cool colors when producing a B/W print from silver-halide film, have been faithfully reproduced digitally to broaden the scope of monochromatic expressions. This function is available in the standard “Monochrome” mode as well as the “ACROS” mode, famous for smooth tones, deep black and beautiful textures.</p>
<p>(3) The “Color Chrome Effect,” previously only available in the FUJIFILM GFX 50S medium-format mirrorless digital camera equipped with a large sensor, is featured in the X-T3, the first in the X Series. The effect produces deeper colors and gradation in subjects with highly saturated colors, such as vivid-colored flowers with shadows, a notoriously difficult photo subject for gradation reproduction. By the high-speed processing power of the X-Processor 4, this effect can be applied also in continuous shooting.
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<p>&nbsp;*6 Comparison with the X-Trans&trade; CMOS III, carried in current models<br></p>
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<p><strong>2. Significant improvement in AF performance in low light conditions or when tracking a moving subject</strong></p>
<p>(1) The X-Trans CMOS 4 sensor has some 2.16M phase detection pixels, more than 4 times compared to current models*6, expanding phase detection AF area to the entire sensor (almost 100%). Fast and accurate phase detection AF can be used even on a subject that is positioned away from the center of the frame. The low-light autofocus limit has also been extended from -1EV to -3EV, making it possible to use phase detection AF in low light conditions such as a scene lit only with candlelight or at night.
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<p>Furthermore, the X-Processor 4's high processing speed and improved algorithm for phase detection AF increases the camera refocuses (AF) and meters (AE) 1.5 times more than current models*7 to achieve accurate autofocus even when shooting fast sports involving large and erratic movements.</p>
<p>(2) The performance of face-detection AF on a moving person has been doubled over current models*7. The eye-detection AF supports the AF-C mode, maintaining accurate focus tracking even in portrait photography that involves movements. The X-T3 attains accurate focus in situations previously challenging for face- and eye-detection AF, when shooting a person side-on. The face- and eye-detection AF is available also during video recording to achieve smooth filming of persons.
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<p>*7 Comparison with current models such as the FUJIFILM X-T2&nbsp;</p>
<p><strong>3. Evolved electronic viewfinder (EVF) performance for enhanced ability to track a moving subject</strong></p>
<p>(1) The X-T3 features a high-resolution 3.69-million-dot EVF with a high magnification ratio of 0.75x. The display time lag of just 0.005 seconds and refresh rate of approx. 100 fps ensure smooth display of motions, allowing you to precisely identify subject movements and focus positions. Unlike previous models, continuous shooting of approx. 11 fps with the mechanical shutter is achieved with the camera body alone and no longer requires the optional vertical battery grip, enabling fast burst mode while keeping the camera weight low.</p>
<p>(2) The new “Sports Viewfinder mode” makes it easy to capture a moving subject. When using this mode, the X-T3 photographs a subject in the area equivalent to 16.6MP (1.25x crop), marked in the viewfinder. This is particularly useful for sports photography and wildlife photography, as you can check the movements of a subject as they come into the frame. With the electronic shutter, the camera can shoot the frame equivalent to 16.6MP (1.25x crop) in the burst mode at the rate of 30fps blackout-free. Increased read speed from the sensor and improved speed of the image processing engine have made it possible to check your subject in smooth Live View of 60fps. The rolling shutter distortion, a typical issue of electronic shutters, has been substantially reduced. Furthermore, the blackout time is also shorter when using the mechanical shutter.</p>
<p>(3) The X-T3 features the new “Pre-Shoot” function*8, in which the camera starts shooting a scene when the shutter button is half-pressed, and records it at the moment when the shutter button is fully pressed. This means you will never miss a decisive photo opportunity again.&nbsp; &nbsp; &nbsp;</p>
<p>*8 Only available when using the electronic shutter</p>
<p><strong>4. The viewfinder-oriented design with excellent operability and expandability</strong></p>
<p>(1) The X-T3 has enhanced operability while inheriting FUJIFILM X-T2's popular design features such as the central viewfinder style for added sense of stability, the positioning of dials on the top panel and excellent grip design that fits comfortably in your hand. The new model's standard color is silver, which has a more classical look than the special-edition color called “Graphite Silver” in previous models. Its styling that reminds you of traditional film cameras makes it photographic equipment that is a pleasure to own.</p>
<p>(2) Designed in thorough pursuit for operability and expandability in response to user feedback
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<p>• EVF's diopter adjustment has a locking mechanism, requiring you to pull out and rotate the diopter knob to make changes. This prevents unintended diopter changes while carrying the camera.
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<p>•The X-T3 uses a touchscreen panel with higher contrast, wider viewing angle and better operability than those in previous models to enable intuitive operation.
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<p>• The X-T3 adopts some of FUJIFILM X-H1's popular features such as large top-panel dials / rear-panel buttons and comfortable clicking touch of front and rear command dials.
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<p>• Connection terminals for headphones, microphone and HDMI devices are provided on the camera body so that all accessories required for video recording can be connected directly to the body for added mobility in videography.
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<p>• Terminal covers are removable, providing easy access when attaching HDMI cable / microphone / headphones or when using a video rig.
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<p>•&nbsp; The USB terminal supports USB Type-C (USB3.1 Gen1) specifications. An Anker*9 battery can be connected to significantly increase the maximum number of frames per charge and the maximum duration of video recording.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p>
<p>*9 Anker is trademark or registered trademark of Anker Innovations Limited or associated companies.</p>
<p><strong>5. Outstanding video performance that meets the needs of professional videographers</strong></p>
<p>(1) This is the world's first mirrorless digital camera capable of recording 4K/60fps video at 4:2:0 sub-sampling with 10 bits in an SD card in the camera body. It is also the world's first mirrorless digital camera with APS-C or larger sensor capable of HDMI output of 4K/60fps video at 4:2:2 sub-sampling with 10 bits for greater color information. Supported video formats in SD card recording include the widely-used H.264/MPEG-4 AVC as well as H.265/HEVC for greater data compression. This enables the use of high 200Mbps bitrate in recording 4K/60fps video at 4:2:0 sub-sampling with 10 bits, as well as simultaneous video recording on a connected HDMI device and in-camera SD card. Video compression options available are ALL-Intra*10, which prioritize image quality, and Long GOP, which gives better compression rate. When using ALL-Intra, video is recorded at 400Mbps*11.</p>
<p>(2) The sensor's read speed is about 1.5 times faster than current models*7, which enables fast 17msec reading of 4K/60fps video. The rolling shutter distortion has been reduced for smooth recording of a fast-moving subject. The camera's support for 10-bit color depth boosts the amount of color information by 64 times compared to 8-bit depth, used in previous models. This is combined with 400% (approx. 12 stops) dynamic range for capturing materials of rich gradation, such as a sunset landscape.</p>
<p>(3) The X-T3 adopts a new noise reduction process that has an enhanced level of noise-identifying accuracy for appropriate de-noising performance, as well as the new 4K inter-frame NR*11 function, which uses differential data between adjacent frames to reduce noise. The combination of the two improves noise at ISO12800 by about 2 stops. Furthermore, the minimum sensitivity for recording F-log footage, which uses wider color gamut to enable color / brightness editing, has been extended from ISO800 to ISO640, meeting the needs of videographers.</p>
<p>(4) In addition to the abovementioned functions, the X-T3 will, after applying a firmware update to be released by the end of 2018, support video recording in the Hybrid Log Gamma (HLG), one of the formats defined in the ITU-R BT.2100 international standards. In response to user feedback, the firmware update is also due to give the X-T3 an ability to simultaneously output Film Simulation video and F-log footage.</p>
<p>*10 Available when using H.265/HEVC and recording at 4K/29.97fps, 25fps, 24fps, 23.98fps, FHD/59.94fps, 50fps, 29.97fps, 25fps, 24fps and 23.98fps. Not available when H.264 is selected.</p>
<p>*11 Available at 4K/29.97fps, 25fps, 24fps and 23.98. When recording at 400Mbps, make sure to use an SD card with the video speed class of 60 or greater.
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<p>Product name：FUJIFILM X-T3 digital camera<br>Release date: September 20, 2018<br>Recommended retail price: Open price</p>
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